3 Powerful and Fair Link Building 2013 Strategies

As far as SEO marketing goes, instant results are impossible to obtain. To build high quality, related links, it takes a long time and considerable investment of effort. Besides this, there are the changing rules in the field. %the trends in 2013 are still evolving deeper into the social realm, and this means that  link building should be heavily geared towards the inclusion of positive social signals to improve ranking.

Creating Content Just for the Social Sites

content writing

Social media integration is a critical aspect in 2013. Now it is directly tied to the content itself, more precisely to the content creation matters. One needs to take some time and write content exclusively meant for social sites. This is the efficient way to interact with subscribers, fans and followers in the network of choice.

This is also tied to social bookmarking. Social media integration and content creation are both involved with social bookmarking. The social sharing of a site directly depends on these and is a key factor in successful SEO marketing. Search engines read the signals from social sites – the level and the quality of the activity on your page, and this contributes greatly to a good rating.

 Links Through Blog Commenting Done Correctly




It may appear strange to mention this old technique as a 2013 strategy, but here is the difference: it’s been done so wrongly in the past. The abuse led to a world of spamming, which has drove away many from this technique. A link building article’s success largely depends on the comments that go with it. Blog commenting done the correct way will bring relevant links to the website. A blog comment can serve as means to convey a first impression to the audience regarding your business. Seduce the consumers through it. The comment has to expand the conversation and be a clever input, thus getting out of the spam pile. Also, don’t add comments on pages containing more than 100 outgoing links.

SEO marketing will no longer be a pain if you employ these old techniques but in their pure, uncorrupted form, stripped of all the dirt and abusive tricks. Not everything has changed in the domain. Search engines fight against spam, therefore this should be your first concern as well – don’t create spam. The cleaner you go, the better the rankings will become, and fairly earned.

 New Link Placement

With the Panda and Penguin Google updates, placing links in the sidebar or footer would attract penalties. Today there is a safer form of link building, which is getting links from within the content itself. It these are placed in the first paragraph it is even better, as long as it feels natural there. This also stresses the importance of content creation. All in all, it is a part of content marketing, which is about to replace the traditional form of link building and its old meaning. A most essential tip is to concentrate on getting more links from the content and doing this early on in the article.

Why Many Cheap SEO Services in India Fail and How to Avoid Them

Website owners tend to believe that by using the services of a cheap SEO firm they won’t be getting on top of the search list, but they will benefit of certain improvements and enjoy a better ranking nonetheless. Reality, however, shows that the evolution is never upwards in such case when unethical tricks are being put to use to deliver a ‘quick solution’.



The Truth About Most Cheap SEO Services

When you pay little, it means that the company’s effort is also little. With the new regulations, a SEO professional’s work can’t be easy. When you are promised quick results, you should erase that name off your list. What such firms will do is to by-pass processes and use treacherous practices that may improve Google rankings at first, but it’s never worth your money in the long run – not even that small sum you had to pay. The tricks are eventually discovered by Google, which may even ban your site as a consequence.

The Unethical Methods Employed

What ruins a website’s reputation is a series of strategies that we can describe as follows:

Cloaking – presenting one type of site to search engines, and a different one to viewers.

Duplicate content – copying content from your own pages or from elsewhere, especially in large amounts.

Robots writing websites – getting a machine to write diverse content for the site, through programs that not only duplicate content but also make small modifications here and there. Google is very good at catching this and it will take those pages down.

Adding unrelated keywords – making use of meta keywords that are not strictly descriptive to your site and content, for the only reason of being found by Google. Also, repeating the same keyword is a negative tactic, as well as using the competitors’ trademarked names. Additionally, by creating a too long list of keywords you are sure to have your ranks lowered.

Bad link exchanges – linking back to irrelevant sites, creating links to sites that …

Paid link placement and other schemes to manipulate PageRank are terrible, especially creating an artificial web of links.

Title stacking – stuffing titles with keywords, adding extra tags, struggling to make it ultra-relevant to one certain topic by adding several terms that describe the same thing in more ways.

Hiding text – adding keywords but making them invisible by using the same color as in the background. ‘Font matching’ is a form of keyword stuffing and is an offense to ethical practices. The same goes with minuscule text containing additional keywords.

All of the above are simple tactics and are preferred by companies that want to get your money quick for very little effort. Just as you think your website has been optimized, Google identifies the tricks and gives it a down rating, from which you may never recover.

 Advice to Ease the Work

Writing your own content is recommended in order to avoid those tricky services that will want to take over this task. Also, when it comes to linking to other sites, keep in mind that the quality of your peers influence your own reputation. Try to do as much as you can by yourself, unless you want the company to take over – and they may not employ the best methods in your interest.

SEO Mistakes You Have Never Thought Of

Many webmasters who don’t have sufficient SEO knowledge proceed to implementing some “standard’ tactics that may be outdated or downright destructive. The problem with certain strategies is that they seem correct, intuitive and beneficial, yet these can be damaging to a website’s ranking. Most people would never think of them as destructive strategies. If you have been making such mistakes, you can still make corrections to the website and its content. Here is a list of several common wring procedures that are being implemented as SEO. Check if you are making these and proceed to correcting. Also, make sure you stay updated on the evolving trends in the industry – what works and what doesn’t.


 Irrelevant Content

There is a stronger emphasis on content and therefore you should never overlook this part. However,when you create content simply for the sake of it, it’s going to backfire. You must not make your readers turn away because of finding irrelevant content. It all has to be targeted. Think about what your target audience may find useful and create meaningful posts that they would be attracted to. If your content has gone astray, it will drive readers away and they aren’t likely to choose to come back. This is sure to compromise a business.

Senseless Tagging

Tags are mandatory when you want search engines to index your pages accordingly, but you have to be careful about that. If there are too many tags, unrelated ones especially, it has a negative impact. Search engines may not index your page at all. Therefore, keep a decent number of keywords in the tags field.

Focusing on One Keyword Only

There is one mistake that people make hoping that their site would become absolutely relevant to its specific topic: overusing a certain keyword. It may come as a logical thing to do, it will not maximize search rankings. You can still focus on that particular keyword that you find necessary, but integrate it naturally. The right way to do this is by creating appealing, original and relevant content.

Too Frequent Keywords

Loading a text with too many keywords is no longer beneficial. Excessive use of the same words to reach some density goals leads to creating an unnatural text that drives readers away. Regularly, one keyword per paragraph is a good rule to follow.

Poor Backlinks

It is very important to what kind of websites you get to link yours. For a positive SEO impact, you need to partner with sites that have a good PR, and which have relevant content to your niche. Don’t link to non-credible or spam websites, these will diminish any positive SEO efforts. Last but not least, look for webmasters who actually understands SEO and not just has a vague idea of it.Once you have ruled out these mistakes – frequent ones, unfortunately – you may proceed to the actual optimization tactics, which must be in tune with the latest search engine algorithm updates.

How to Build a Brand and Increase Sales through Google Remarketing

Google remarketing can help you convert a visitor into a buyer. Its use is to invest more power in the AdWords publisher to gather potential clients. Moreover, it is an innovation that is constantly changing the rules in marketing. Here are, shortly put, the ways in which it can help a business.

Start a Remarketing Campaign

Firstly, one needs the remarketing tag, a code from their AdWords account, to be added to each of the pages. Then, create a list of those who visited the “service page”. When that specific page gets a visit, the cookie ID is added to the list. Google Analytics may also help do that, as long as the code is modified by adding that one line and accepting the privacy policy. Next, go for an AdWords campaign containing a striking message concerning only your service page visitors. Those who are not on the list will not be able to view the remarketing communications.


Increasing Sales with Google Remarketing

As you will insert the code you will regain visitors, as they will be shown ads in other locations, like news websites, blogs, forums or in articles. You will create custom messages that draw attention and lure buyers, inspiring them to revisit the site and purchase. Some potential clients might have left the website without buying or filling any form, and remarketing will help you reconnect with these. When a buyer sees a brand repeatedly, then they eventually get convinced to try it. It makes a difference when it is being seen more than just once.

Brand Building and When to Use It

It is best to not let the competitors use this advantage first. Implement it now to get maximum benefits. The method maintains a brand’s image and existence, and it makes it more interactive to the viewers through the visual ads. They will remember easier because these have made an impression onto them.If people leave the shopping cart before the purchase is completed, you can re-attract them by using coupon offers or discounts. At times, you may choose to run a special campaign. Launching products also benefits of remarketing tactics. Additionally, you may remind viewers the ending date of a certain promotion. The brand reputation is being built anew and in a more compelling fashion.

In Conclusion

The best results are achieved when images and text ads are in different Ad Groups, and when the ads match the feel and look of the website itself. The safest way to begin is to check the trends first and the return of investment by an initial low bidding. In any case, building a remarketing list is helpful at any time. If any issue appears, then there might be a problem with the code, which can be checked with Tag Assistant for correct placement. Google remarketing is one of the options that pay best. Large-scale businesses are using it successfully, and the online stores have found it especially beneficial. It has the potential to become a great option in Internet marketing.

2013 SEO: AuthorRank Becoming More Influential

The social media trends have been going strong and will continue to do so. However, the criteria used by search engines are going through radical transformations that are shaping online behavior. Marketers using SEO strategies in 2013 will have to pay greater attention to AuthorRank, because it has began to play a major role.


 AuthorRank Changing the Criteria

The Search Engine Journal has made statements about this matter, commenting that PageRank has been the standard for a long time in the high-level metric used for identifying a web page’s relative quality. Although PageRank isn’t totally obsolete or limited as a quality metric, it is still considered meaningful when combined with other metrics such as page authority, domain authority and so on. AuthorRank or Agent Rank is going to earn the spotlight in 2013, being a new quality metric that is about to reshape the SEO tactics.



When search engines measure the content quality, these no longer base it just on the web page or the domain authority. Now, what also matters is the reputation of the individual as author of the content in cause. There is a reputation score expressed in various grades, which determined the order of search engine results.


To get credited by Google means now to use a standard author method. Simply tie the pages you write to your account on Google Plus. You can do this through rich snippets. If an author produces engaging content, his ranking is influenced by this aspect. Among the engagement factors there are: shares, ‘tweets’, ‘likes’ from the social sites, comments on the various social networks, and the influence of those who generate those comments.


How to Make Improvements 

Brands are advised to acquire authors with a reputation. If you can find authors who already have an AuthorRank, then it is in your best interest to hire these to provide quality content. This will help build up your own AuthorRank. To identify authors, you have to use the old keyword-related strategies. Firstly, it is essential to identify those keywords which are relevant to the niche you are (or want to be) in. Then you can use these to look up the authors that have been writing on compatible topics and approach them. This is a winning method to source your content. The links are still important. The more quality links you can point to your content, the better.


A High-Ranking Author 

So what exactly does it take to rank high as an author and score better in search engines? Fist of all, it matters to write extensively on your topic of choice. You can’t be considered an ‘expert’ unless you actually publish enough in the chosen field. Secondly, it matters much the user engagement you can inspire. This is up to the content you post, as well as to how your site or page is being managed. When you have these two factors combined – engaging content ad many posts – you will achieve a higher ranking as an author.