Many webmasters who don’t have sufficient SEO knowledge proceed to implementing some “standard’ tactics that may be outdated or downright destructive. The problem with certain strategies is that they seem correct, intuitive and beneficial, yet these can be damaging to a website’s ranking. Most people would never think of them as destructive strategies. If you have been making such mistakes, you can still make corrections to the website and its content. Here is a list of several common wring procedures that are being implemented as SEO. Check if you are making these and proceed to correcting. Also, make sure you stay updated on the evolving trends in the industry – what works and what doesn’t.
There is a stronger emphasis on content and therefore you should never overlook this part. However,when you create content simply for the sake of it, it’s going to backfire. You must not make your readers turn away because of finding irrelevant content. It all has to be targeted. Think about what your target audience may find useful and create meaningful posts that they would be attracted to. If your content has gone astray, it will drive readers away and they aren’t likely to choose to come back. This is sure to compromise a business.
Tags are mandatory when you want search engines to index your pages accordingly, but you have to be careful about that. If there are too many tags, unrelated ones especially, it has a negative impact. Search engines may not index your page at all. Therefore, keep a decent number of keywords in the tags field.
Focusing on One Keyword Only
There is one mistake that people make hoping that their site would become absolutely relevant to its specific topic: overusing a certain keyword. It may come as a logical thing to do, it will not maximize search rankings. You can still focus on that particular keyword that you find necessary, but integrate it naturally. The right way to do this is by creating appealing, original and relevant content.
Too Frequent Keywords
Loading a text with too many keywords is no longer beneficial. Excessive use of the same words to reach some density goals leads to creating an unnatural text that drives readers away. Regularly, one keyword per paragraph is a good rule to follow.
It is very important to what kind of websites you get to link yours. For a positive SEO impact, you need to partner with sites that have a good PR, and which have relevant content to your niche. Don’t link to non-credible or spam websites, these will diminish any positive SEO efforts. Last but not least, look for webmasters who actually understands SEO and not just has a vague idea of it.Once you have ruled out these mistakes – frequent ones, unfortunately – you may proceed to the actual optimization tactics, which must be in tune with the latest search engine algorithm updates.